Fortune's Path Podcast

Eve Eden on Designing for Accessibility, Anticipating Technological Development and Designing for Product Led Growth

Episode Summary

In this episode of the Fortune's Path Podcast we chat with Eve Eden, founder of Eve UX Design Agency, about her expertise in design and thoughts on the slow shift from tangible to digital technologies, designing products for every degree of ability and the natural kindness, thoughtfulness and patience she finds in Nashville. She also shares invaluable wisdom regarding product-led growth and its reliance on proper UX design, with a must-hear hints for UX design best practices.

Episode Notes

• "8% of the male population is colorblind, especially to red and green. And so think about the stock market and how that reads, or any kind of financial or big data company and their prevalent uses of green and red.  People see those colors in shades of yellows and beige. ...I think accessibility design is still up and coming.  I think user experience as an industry is still in its infancy... incorporating it into corporate spheres, companies, what does that mean?  I make it a business to help build toolkits on how to define what it is that we do." 
• "Generally people put out surveys at the beginning of a workflow or when someone first drops into their site before login or after login. But where I find that type of survey being really beneficial is after they do something.  So they come there with a certain thing in mind that they want to do.  That is exactly when you should throw up those two questions: a rating scale or an open ended."
• "Nashville is a place of connectors: "Hey, you know what? I know this person, let me email them for you. There is that love here of  meeting, meeting people  organically."
• "Design principles are  value statements that describe the most important goals that a product delivers for its users."
• "With with product led growth, focus on customer acquisition, your expansion and keeping your clients. There's four ways to do that. First: it's with user experience and an intuitive interface. Simplify the user journey. When someone's onboarding, consider how  they quickly understand the value of the product just because of the interaction they're having with the first page or the first few pages, and then make sure that it's a consistent experience across all devices. 
• "The second one is UI. You user interface is really the visual appeal of designing for attention. We touch on this with graphic design. It's bringing clarity and language to guide people through features.  Think of things like feedback, how do you know this is working?"
• "Another one that helps with product led growth is interaction design. Micro-interactions, you know, something that has minimal steps to complete the task or reduce friction and encouraging people to use the product later. A notification  saying, hey, you forgot something! Those are all ways that, you know, kind of brings growth. You don't necessarily think about it."
• "The last one is showcasing  something that you can use for free. But then explaining: 'hey there's these other features that you might like!' And being exploratory with that."